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GumGum Contextual, our contextual intelligence platform, uses advanced AI technology to understand digital environments accurately and at scale to create the perfect match between brands and consumers.
Our contextual expertise is proven to outperform other contextual vendors
In a Dentsu Aegis Network study, GumGum Contextual was 1.7x more accurate than other contextual vendors. It also achieved achieved a 48% lower cost per click and a 41% lower cost per viewable impression than behavioral targeting.
GumGum Contextual identifies a full suite of contextual signals, allowing both the buy-side and the sell-side to truly define and implement brand safety and suitability.
Content Categories
Prominent Keywords
Sentiment
Threat Categories and Risks
The Media Rating Council (MRC) has granted GumGum Contextual the content-level accreditation for contextual analysis, brand safety and suitability.
While some contextual providers have property-level accreditation, which requires the consideration of just text signals, GumGum Contextual has content-level accreditation, which requires the consideration of all available signals including text, imagery, audio and video.
This accreditation makes GumGum the first ad tech provider to show that our content-level contextual capabilities meet the MRC’s rigorous guidelines across CTV, desktop and mobile web environments.
GumGum Contextual aligns with both the Global Alliance for Responsible Media (GARM) and the Interactive Advertising Bureau (IAB) industry standards for content protection and classification taxonomies.
The Media Rating Council (MRC) has granted GumGum Contextual the content-level accreditation for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments. This makes GumGum the first to receive this accreditation for CTV, proving that GumGum Contextual is driving forward industry standards and revolutionizing the contextual reach available in our industry.
GumGum also leverages the IAB Tech Lab's Content Taxonomy, providing the buy-side and sell-side with a consistent and standardized way to target contextually.
Connect to the GumGum Contextual API to monetize and analyze your website.
GumGum Contextual is provided as added-value on all Direct and Managed Programmatic campaigns.
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Implement GumGum Contextual on programmatic campaigns at the pre-bid level in select DSPs.
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Create display or video PMPs that feature GumGum Contextual to implement in your DSP of choice.
Activate NowThe GumGum platform operates in over 19+ countries, reaching more than 1.1 billion unique consumers per month across its global network and processing more than 100 billion ad auctions per day. We work with the top agency leaders including Dentsu, IPG, Publicis, Omnicom, WPP and Havas, and partner with major DSPs to power and equip client campaigns with GumGum Contextual.
As GumGum continues to scale, we now work with 150 agency partners and 700 brands across 30,000+ publisher partner websites to amplify programmatic reach and drive success for our clients.
GumGum Contextual expertise is available for pre-bid contextual targeting at scale, ensuring that advertisers reach users in contextually-relevant, brand-safe and brand-suitable environments.
Unlike post-bid measurement and verification solutions, GumGum Contextual classifies the page before the impression is served, allowing for more accurate and effective cookieless targeting for advertisers.
GumGum Contextual considers a robust set of signals available, including video frame analysis, optical character recognition, audio transcription and title and description metadata at the video level. This drives significant brand KPIs such as favorability, purchase intent, consumer mindset and more.
GumGum Contextual's ability to target at the video level ensures contextual accuracy, leading to less wasted impressions and more opportunities to scale across premium environments. Now, brands, agencies and publishers can reach people in the right moment with real-time relevance.
To prove the power of GumGum's contextual intelligence, we put it through independent, third-party testing across many variables including viewability, memory recall, cost effectiveness and consumer attention.
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