Nike is bringing back one of the most iconic slogans in marketing history, “Just Do It,” with a new twist for today’s generation. The recently launched “Why Do It?” campaign reframes greatness not as a finish line but as a choice, reflecting a cultural moment where younger audiences are redefining ambition, authenticity, and participation in sport.
The holiday season is already underway in the minds of shoppers. As consumers balance joy, nostalgia, and tighter budgets, advertisers need to be ready to connect in the moments that resonate across all of those elements.
Taylor Swift isn’t just one of the biggest musicians in the world, she’s also one of the most talked-about public figures online. And when people mention Swift, they aren’t only talking about her music. Data from GumGum’s Mindset Graph™ shows just how dominant one theme is: celebrity relationships.
The holiday season is more than a spending spree; it’s an emotional and practical moment for shoppers. Whether they’re hunting for meaningful gifts or stretching their budget, consumers are engaged, focused, and actively making decisions.
What if you could plan campaigns that didn’t just reach your audience but actually resonated with them in the moment that matters most? That was the question behind the launch of GumGum’s latest innovation: the Mindset Graph™.
The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industries—especially in automotive, electronics and fashion—leading to higher costs and shifting consumer behaviors.
To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
I was recently at IAB ALM 2024 to lead GumGum’s session, “Mindful Moments: Aligning Creative Strategy with Audience Mindset,” that laid down the groundwork for successful, mindset-based advertising in 2024 and beyond. If you got the chance to catch our town hall session or missed it, here are my top three takeaways.
